Understanding carnism for effective vegan advocacy - Melanie Joy [IARC 2016]
In this presentation, social psychologist Dr. Melanie Joy explains how carnism (the invisible ideology that conditions people to eat animals) shapes the mentality of non-vegans. Dr. Joy then explains how vegans can apply their understanding of carnism to communicate more effectively with non-vegans, advocate more strategically, feel more grounded in and better able to articulate their own choices, and feel more empowered living in a dominant carnistic culture.
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Who is Melanie Joy?
Dr. Melanie Joy is a psychologist, international speaker, organizational consultant, trainer, and the author of "Why We Love Dogs, Eat Pigs, and Wear Cows" and "Strategic Action for Animals". Dr. Joy specializes in strategic vegan advocacy, effective communication, organizational dynamics and leadership, the psychology of social transformation, and activist sustainability. Dr. Joy is the eighth recipient of the Ahimsa Award – previously given to the Dalai Lama and Nelson Mandela – for her work on global nonviolence, as well as the Empty Cages Prize – previously given to Tom Regan – for her contribution to furthering the cause of animal rights. She is also the founder and president of Beyond Carnism and the cofounder and codirector of the Center for Effective Vegan Advocacy.
carnism.org
veganadvocacy.org
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