The Doyenne of Vegan Cheese: Julie Piatt | Rich Roll Podcast
To read more about Julie & peruse the full show notes, go here👉🏼bit.ly/richroll551
Julie Piatt (a.k.a. SriMati) is a yogi, healer, serial entrepreneur, musician, podcast host, mother of four & the bestselling author of three plant-based cookbooks. She's also my wife.
Today we discuss her life as a serial entrepreneur culminating in how she became the doyenne of plant-based cheese by dint of her most successful start-up to date, SriMu. Julie offers sage business advice & reminds us of the power of meeting others — and yourself — in love.
Enjoy!
✌🏼🌱 - Rich
SRIMU
srimu.com
JULIE PIATT
juliepiatt.com
instagram.com/srimati
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FILMED AND EDITED BY BLAKE CURTIS
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NEW TO RICH?
Hi I'm Rich Roll. I'm a vegan ultra-endurance athlete, author, podcaster, public speaker & wellness evangelist. But mainly I'm a dad of four. If you want to know more, visit my website or check out these two the NY Times articles:
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bit.ly/vegansglam
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00:00 - Introduction
01:04 - Family Updates with Rich & Julie
07:53 - Trusting Your Inner Compass
12:55 - Developing a Connective-ness Within Yourself
18:22 - When to Act Outward & When to Go Inward
22:41 - Facing the Impermanence of Life
25:36 - Curiosity, Kindness & Love
31:52 - Pulling Back the Curtain of Social Media
36:46 - Julie’s Beginning as a Serial Entrepreneur
38:04 - Going to Arizona State to Study Business
39:03 - Julie’s Parents
41:03 - Growing Up in Anchorage, Alaska
42:15 - Getting into the Fashion Industry in LA
50:43 - Experimenting with Direct-to-Consumer
57:32 - Dealing with Burnout
01:01:51 - The Lessons Learned
01:04:44 - Getting into Plant-Based Cheese with SriMu
01:11:38 - Design Principles
01:16:35 - Direct-to-Consumer
01:17:42 - Business Challenges with the Pandemic
01:22:04 - SriMu Show & Tell
01:29:35 - Competing with Dairy
01:33:05 - Creating a New Mindset
01:38:06 - Words of Inspiration
01:40:02 - Closing Remarks
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