How Beyond Meat Conquered Asia, Q&A w/ Early Investor David Yeung | Green Queen Media
Amidst the BYND IPO success, Green Queen Sonalie Figueiras talks to Beyond Meat distributor & early investor David Yeung of Green Monday about bringing the Beyond Burger to Asia, launching an international plant-based revolution, the vegan burger that changed the world and the offering that changed the global food landscape.
His involvement with Beyond Meat helped the US company take on a global identity. In this groundbreaking video, find out how Yeung helped market the burger that changed the world in Hong Kong and around Asia.
David Yeung is a plant-based visionary and marketing wizard who has been at the forefront of promoting practical transitions to sustainable living by advocating for meat-free eating through his global campaign Green Monday, his plant-based restaurant & grocery chain Green Common and his plant-based pork meat alternative Omnipork.
More than a news interview, this is a product marketing business masterclass.
#BeyondMeat #BeyondBurger #Vegan #PlantBased #GreenCommon #GreenMonday #GreenQueen
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About Green Queen Media:
Founded by serial social entrepreneur and eco activist Sonalie Figueiras in 2011, Green Queen is an award-winning impact media platform advocating for social & environmental change in Hong Kong. Our mission is to shift consumer behaviour through inspiring & empowering original content in Asia and beyond.
