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ahdb.org.uk is embarking on a new marketing drive to 'inform and educate consumers' on how eating a balanced diet, which includes red meat and dairy, is a sustainable way to enjoy food.

Their #WeEatBalanced TV advert launched on 4 January and highlights the alleged 'nutritional benefits of enjoying red meat and dairy', while showcasing the UK's world-class standards in food production and sustainability. There are three different endings featuring dishes using beef, lamb, and pork and all with a dairy accompaniment.

We decided to remake it.

Please feel free to download this video and share it, using the hashtag #EatBalanced and #WeEatBalanced.

Produced, Edited & Script: Robbie Lockie
Voice Over & Script: Alasdair Fitz-Desorgher

The original - youtube.com/watch?v=d_Ryzpz4eY...

British Dietetic Association confirms well-planned vegan diets can support healthy living in people of all ages
bda.uk.com/resource/british-di...


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