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Beyond Raising Awareness aims to empower hundreds of thousands of animal rights activists through online trainings that merge arts education with community organizing. By teaching advocates how to design campaigns that are effective, strategic, creative, and fun, Beyond Raising Awareness can help activists become more effective overall. Youtube videos, blog posts, and presentations will serve as our main forms of training for activists. We are interested in short, accessible Youtube tutorials and interviews videos that a diverse audience can understand. Furthermore, through user-generated content, interactive campaigns, an online forum, collaborations, and new staff members, we hope to create a truly interactive, democratic, non-hierarchical online campaign.
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